GrowthFebruary 1, 2026•7 min read
The Digital Gap Your Competitors Don't Know They Have
The Consultant
Chief Strategist
Growth
Here's something we discovered while building our competitive intelligence platform: the vast majority of local businesses have terrible websites. Not "could be better" terrible. Catastrophically bad. And they have no idea.
The Numbers Don't Lie
Using Google's PageSpeed Insights API — the same tool Google uses to determine search rankings — we analyzed hundreds of small business websites across 12 industries. The average mobile performance score? 22 out of 100. That's not a failing grade. It's barely showing up to the test.
Meanwhile, Google's Core Web Vitals are now a direct ranking signal. A business with a site scoring 80+ on mobile is quite literally paying less for the same visibility as a competitor scoring 20. The math is unforgiving.
The Consultant
Founder & Chief Strategist
A Master's in Business. C-suite experience. Ground-level small business reality. That 360-degree view is what separates strategy that sounds good from strategy that actually performs.
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