The Consultant
Chief Strategist
At 10 people, culture is automatic. Everyone knows everyone. Values are lived, not laminated. At 50, cracks appear. At 100, the original culture is unrecognizable unless you've been intentional about preserving it.
Think of culture not as perks and ping pong tables, but as the operating system that determines how decisions get made when no one is watching. The best scaling companies codify their decision-making principles early and hire specifically for cultural alignment.
Document the 5 behaviors that define your best performers. Make those behaviors the foundation of your hiring process, performance reviews, and promotion criteria. Culture scales when it's embedded in systems, not just speeches.

Founder & Chief Strategist
A Master's in Business. C-suite experience. Ground-level small business reality. That 360-degree view is what separates strategy that sounds good from strategy that actually performs.
Let's talk about your business and how we can help you implement these strategies.
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