A 25-point checklist to assess the health of your marketing strategy. Covers positioning, digital presence, conversion, and growth readiness.
Score each item: Yes (2 points), Partially (1 point), or No (0 points). Total your score at the end to see where you stand.
40-50 points: Strong marketing foundation. Focus on refinement and scaling.
25-39 points: Solid base with gaps. Prioritize the sections where you scored lowest.
Under 25 points: Foundational work needed. Start with Positioning, then Digital Presence.
1. You can describe what makes your business different in one sentence.
2. Your ideal customer profile is written down and referenced when making marketing decisions.
3. Your brand voice is consistent across all channels — website, social, email, in-person.
4. You have a clear answer to "Why should I choose you over the competition?"
5. Your pricing reflects the value you deliver, not just what competitors charge.
6. Your website loads in under 3 seconds on mobile.
7. Every page has a clear call to action — visitors always know the next step.
8. Your Google Business Profile is complete, accurate, and has recent reviews.
9. Your site is mobile-friendly (not just responsive — actually easy to use on a phone).
10. You have an SSL certificate and your site shows as secure.
11. You publish content at least twice a month (blog, video, podcast, or social).
12. Your content addresses actual questions your customers ask — not just what you want to talk about.
13. You have title tags and meta descriptions on every page.
14. You track which content drives traffic and which drives conversions — and know the difference.
15. Your content has a clear editorial calendar, not ad-hoc posting.
16. You have at least one lead magnet or free value offer (guide, audit, tool, consultation).
17. Your forms are short — asking only what you need to start a conversation.
18. You follow up with new leads within 24 hours.
19. You have an email nurture sequence for leads who aren't ready to buy yet.
20. You track conversion rates at each stage of your funnel.
21. You know your customer acquisition cost (CAC) and lifetime value (LTV).
22. You review marketing performance at least monthly with real data — not gut feel.
23. You have 90-day marketing goals written down and tracked.
24. You know which marketing channel brings your most profitable customers.
25. You have a referral system — not just hoping happy clients send friends your way.
This isn't about perfection. It's about knowing where you are so you can make smarter decisions about where to invest next.
If you scored below 25, you don't need more tactics. You need a strategy. Start with the fundamentals — positioning, website, and lead capture — before spending on ads or content.
If you scored 25-39, you have a working foundation. Now it's about closing gaps. Pick the lowest-scoring section and build a 30-day action plan.
If you scored 40+, you're doing well. Your next move is measurement and refinement — making what works, work harder.